Commodify your Dissent and Conformity

Here's an informal, but effective analysis of the convoluted ideological messages conveyed in the current "This is Our Country" Chevy Truck. I'd refrain from describing it as a work of deconstruction, but I do want my American Literature and American Culture students, who read a piece by Rosa Parks earlier in the semester and are currently in the process of learning about various conceptions of ideology, to ask themselves "Can Rosa Parks Sell Pickup Trucks?"